![]() ![]() I would say that we want to enable social networking. So are you the "Facebook phone" not HTC or Inq? We think that’s one of the big drivers in why we are where we are in the market today." "Why? Because we make that experience more interactive and immersive and that makes the experience better. People using Facebook on BlackBerry interact a lot more than they do on another platform. Even Facebook says we are the most engaged mobile platform. ![]() Which is why we’ve got more people on Twitter on BlackBerry than anyone else. We’ve delivered the ultimate communications platform and delivered on being the best at social networking. "The fundamental reason BlackBerry has been so successful is that we’ve delivered on two key points. Apps are important, but social networking shouldn't be ignored. "We think one of the bigger drivers is social networks. That’s what has caused this phenomenon that we are seeing in smartphones. We want to consume the Internet on a mobile device. The whole reason smartphones exist is this collision between mobility and the Internet. Apps are important, but that devalues the fundamental elements. "The tablet is really just an execution of a need we all have. We are in a fortuitous position to be one of the leaders in shaping this market, especially in the next phase we are going to see." "This market is moving and changing very rapidly and we are trying to help shape it. This is a massively expanding market and we are going to grow and will continue to do what we do: build our eco-system, develop value for all of our partners and create momentum around a sustainable business for the long term. Being number one in six EU markets is a good benchmark. Just one look at the sales data tells you one story versus what’s being talked about in the market. What’s funny is the amount of advertising and the amount of noise doesn’t correlate to the amount of business. Fundamentally we are at a good point in our journey. Is it frustrating that Nokia didn’t reference you when it announced it was adopting Windows Phone 7? ![]()
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